Streamapse Media is one of today’s leading global media companies with a portfolio of distinct digital and experiential brands that are shaping culture through its authentic and trusted storytelling. Audiences turn to our brands – The IRL News, The IrLifestyle Store, Splendfida Magazine, Streamapse Online Magazine, TicketStream News, and The Emporium – to hear from a set of diverse voices around the interests engaging the next generation. The Company reaches millions of readers and social fans and serves as an in-house digital promotion agency. Streamapse Media has global offices in New York, and Texas.

Streamapse Media Business Model
Streamapse Media operates an in-house digital promotion agency while also publishing online magazines and affiliate program websites is a multi-faceted business that would typically be classified as a media company or a content and commerce company.

Streamapse Media Primary Business Model:

* The Core Function Of Streamapse Media: The publishing of online magazines. They are a publisher, creating content to attract an audience, which they then monetize through advertising, subscriptions, or other means. A modern media company that has diversified their revenue streams to include digital advertising and commerce.

* Primary Business Model Content and Commerce: The combination of publishing content (magazines) and running affiliate programs demonstrates a content and commerce business model. In this model, the content is not just a vehicle for advertisements, but an integral part of the sales funnel. The magazines inform and engage the audience, building trust and authority, which then makes them more likely to click on and purchase products or services through the company’s affiliate links.

* Performance Marketing: The emphasis on affiliate programs suggests a strong focus on performance marketing. This is a type of marketing where a company gets paid for a specific action, such as a sale, click, or lead. By running their own affiliate program websites, they are essentially becoming their own marketing channel, driving revenue directly from their content.

While Streamapse Media operates as an “in-house digital promotion agency,” that function is used to support its primary business model, which is a mix of media and commerce. They are not just creating ads for subsidiary companies; they are creating the content and the platforms (magazines and affiliate sites) that are the business. They use their in-house digital promotion agency to manage their own campaigns and brand, which is a common practice for large media organizations.

Author

streamapse@usa.com