Heidi Montag — When The Heidissance Kicked Into Gear
The self-styled reality TV villain’s debut album, Superficial, went down like a lead balloon upon its release in 2010. But what was once deemed a generational flop would gain a cult following in the 15 years that followed, like similarly misunderstood classics of the messy late aughts (Britney Spears’ 2007 Blackout, or Paris Hilton’s 2006 Paris).
When a sped-up version of album cut “I’ll Do It” went viral on TikTok in late 2023, the Heidissance kicked into gear. And when the catastrophic fires of January 2025 burned Montag and husband Spencer Pratt’s home to the ground, fans responded by streaming Superficial so much that it hit No. 1 on iTunes and re-entered the Billboard albums chart.
Fifteen years after its predecessor, Montag’s sophomore album, Heidiwood, ditches the bubbly late-aughts recession-pop and taps into the edgy, clubby sounds of hyperpop and Slayyyter-esque slut-pop. That means vocals processed to the far edge of the uncanny valley over glitchy house beats, as on the campy title track featuring buzzing SoCal star Chase Icon.
On winking bangers like “Prototype,” Montag nods cheekily to her much-discussed relationship with plastic surgery (“I’m the reason all you bitches wanna get filled!”), and on “America’s Sweetheart,” she pledges allegiance to the bad bitches of America. And on the sneakily sweet “Flash,” she dreamily recalls her 2006 nightclub meet-cute with Pratt: “I saw our whole life flash before my eyes.”
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