{"id":2359,"date":"2025-11-19T16:18:07","date_gmt":"2025-11-19T21:18:07","guid":{"rendered":"http:\/\/agcus.net\/AGCapital\/?p=2359"},"modified":"2026-02-04T19:03:50","modified_gmt":"2026-02-05T01:03:50","slug":"podcast-sessions-tiktoks-global-head-of-sports-partnerships-rollo-goldstaub-on-growing-female-fandom-in-sports","status":"publish","type":"post","link":"http:\/\/streamapse.com\/TAR\/?p=2359","title":{"rendered":"Podcast Sessions: TikTok&#8217;s Global Head Of Sports Partnerships Rollo Goldstaub On Growing Female Fandom In Sports"},"content":{"rendered":"<div class=\"ques-heading medium smFont\">\n<div id=\"label_ques_68f0d555c56a030704c4f7e9\" class=\"sec-heading txt_Help\">\n<div class=\"episode-heading\">\n<p style=\"padding-left: 40px;\"><strong>EPISODE 237<\/strong><\/p>\n<p style=\"padding-left: 40px;\"><strong>The 46% Shift: TikTok&#8217;s Global Head of Sports Partnerships Rollo Goldstaub on Growing Female Fandom in Sports<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"ques-subheading smFont\">\n<div class=\"sec-heading\">\n<div class=\"epsiode-subheading\">\n<p style=\"padding-left: 40px;\">Rollo Goldstaub is the Global Head of Sports Partnerships at TikTok. Rollo oversees Sports Content Partnership, Business Development, Strategy, and Operations, harnessing the power of TikTok for the largest Sports partners in the world. The Sports Partnerships team at TikTok excels in strategic management of the largest leagues, teams, federations, and broadcasters, supporting them in discovering their next generation of fans.<iframe loading=\"lazy\" title=\"The 46% Shift: TikTok's Head of Sports Rollo Goldstaub on Growing Female Fandom in Sports\" src=\"https:\/\/www.youtube.com\/embed\/LXQ2PqcQK30\" width=\"860\" height=\"484\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"Question-container\">\n<div class=\"ques-heading medium smFont\">\n<div id=\"label_ques_68f0d555c56a030704c4f7f9\" class=\"sec-heading txt_Help\">\n<p style=\"padding-left: 40px;\">On The Menu:<\/p>\n<\/div>\n<\/div>\n<div class=\"ques-subheading smFont\">\n<div class=\"sec-heading\">\n<ul>\n<li dir=\"ltr\">Data-Driven Sports Partnership Strategies at TikTok<\/li>\n<li dir=\"ltr\">TikTok&#8217;s Unique Value Proposition for Sports Publishers<\/li>\n<li dir=\"ltr\">Gen Z Sports Discovery Through Creator Content<\/li>\n<li dir=\"ltr\">Long-term Strategic Alignment Beyond Viral Campaigns<\/li>\n<li dir=\"ltr\">Creative Content Formats: Split-Screen Highlights Innovation<\/li>\n<li dir=\"ltr\">Cross-Platform Attribution: Direct Broadcaster Deep Links<\/li>\n<\/ul>\n<div class=\"giveaway-section-sub-heading medium smFont\" tabindex=\"0\">\n<p style=\"padding-left: 40px;\">Outgrow has been on top of the <strong>Official ChatGPT Marketplace for nearly a couple of months<\/strong>, and we couldn\u2019t be more thrilled! 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Products\/Services you buy through these links may earn &#8220;ALLIANCE&#8221; a commission or revenue.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>EPISODE 237 The 46% Shift: TikTok&#8217;s Global Head of Sports Partnerships Rollo Goldstaub on Growing Female Fandom in Sports Rollo&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2360,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,359],"tags":[],"class_list":["post-2359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-podcast-sessions","entry","double"],"_links":{"self":[{"href":"http:\/\/streamapse.com\/TAR\/index.php?rest_route=\/wp\/v2\/posts\/2359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/streamapse.com\/TAR\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/streamapse.com\/TAR\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/streamapse.com\/TAR\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/streamapse.com\/TAR\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2359"}],"version-history":[{"count":1,"href":"http:\/\/streamapse.com\/TAR\/index.php?rest_route=\/wp\/v2\/posts\/2359\/revisions"}],"predecessor-version":[{"id":15670,"href":"http:\/\/streamapse.com\/TAR\/index.php?rest_route=\/wp\/v2\/posts\/2359\/revisions\/15670"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/streamapse.com\/TAR\/index.php?rest_route=\/wp\/v2\/media\/2360"}],"wp:attachment":[{"href":"http:\/\/streamapse.com\/TAR\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/streamapse.com\/TAR\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2359"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/streamapse.com\/TAR\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}