{"id":5348,"date":"2024-03-05T17:59:44","date_gmt":"2024-03-05T22:59:44","guid":{"rendered":"http:\/\/read.streamapse.com\/?p=5348"},"modified":"2025-05-17T18:02:42","modified_gmt":"2025-05-17T23:02:42","slug":"will-beyonces-journey-into-country-music-change-the-country-music-industry","status":"publish","type":"post","link":"http:\/\/streamapse.com\/Magazine\/?p=5348","title":{"rendered":"Will Beyonc\u00e9&#8217;s Journey Into Country Music Change The Country Music Industry?"},"content":{"rendered":"<p class=\"legacy\">With Beyonc\u00e9\u2019s foray into country music, the genre may finally break free from the stereotypes that have long dogged it.<\/p>\n<p>On Super Bowl Sunday, Beyonc\u00e9 released two country songs \u2013 \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=hhKNjTb6U1Y\">16 Carriages<\/a>\u201d and \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=238Z4YaAr1g\">Texas Hold \u2018Em<\/a>\u201d \u2013 that elicited a mix of admiration and indignation.<\/p>\n<p>This is <a href=\"https:\/\/www.vox.com\/2016\/4\/28\/11526188\/beyonce-country-music-black-roots\">not her first foray<\/a> into the genre, but it is her most successful and controversial entry. As of last week, Beyonc\u00e9 became the <a href=\"https:\/\/www.rollingstone.com\/music\/music-country\/beyonce-first-black-woman-number-one-country-song-texas-hold-em-1234970301\/\">first Black woman to have a No. 1 song on the country charts<\/a>. At the same time, country music stations like <a href=\"https:\/\/www.nytimes.com\/2024\/02\/14\/arts\/music\/beyonce-oklahoma-radio-station.html\">KYKC in Oklahoma<\/a> initially refused to play the record because it was \u201cnot country.\u201d<\/p>\n<p>Many non-listeners <a href=\"https:\/\/apnews.com\/article\/country-music-us-news-ap-top-news-lil-nas-x-music-c34fd394a0275f0726cb5bb231f70833#\">stereotype country music<\/a> as being white, politically conservative, militantly patriotic and rural. And you can certainly find <a href=\"https:\/\/www.npr.org\/2024\/02\/06\/1229407614\/toby-keith-dies-cancer\">artists<\/a> and <a href=\"https:\/\/americansongwriter.com\/the-unabashed-meaning-behind-toby-keiths-patriotic-hit-courtesy-of-the-red-white-and-blue-the-angry-american\/\">songs<\/a> that fit that bill.<\/p>\n<p>But the story of country has always been more complicated, and debates about race and authenticity in country are nothing new; they\u2019ve plagued country artists, record companies and listeners for over a century.<\/p>\n<figure><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/hhKNjTb6U1Y?wmode=transparent&amp;start=0\" width=\"440\" height=\"260\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><figcaption><span class=\"caption\">In the official visualizer for \u201816 Carriages,\u2019 Beyonc\u00e9 dons a bejeweled cowboy hat.<\/span><\/figcaption><\/figure>\n<p>As someone who <a href=\"https:\/\/www.middlebury.edu\/college\/people\/william-nash\">researches and teaches Black culture and country music<\/a>, I hope that Beyonc\u00e9\u2019s huge profile will change the terms of this debate.<\/p>\n<p>To me, Beyonc\u00e9\u2019s Blackness is not the major bone of contention here.<\/p>\n<p>Instead, the controversy is about her \u201ccountryness,\u201d and whether a pop star can authentically cross from one genre to the next. Lucky for Beyonc\u00e9, it\u2019s been done plenty of times before. And her songs are arriving at a time when more and more Black musicians are charting country hits.<\/p>\n<figure id=\"attachment_5349\" aria-describedby=\"caption-attachment-5349\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/streamapse.com\/5166\/beyonce-texas-hold-em\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5349\" src=\"http:\/\/streamapse.com\/Magazine\/wp-content\/uploads\/2024\/03\/TEXAS-HOLD-EM.jpg\" alt=\"\" width=\"700\" height=\"700\" srcset=\"http:\/\/streamapse.com\/Magazine\/wp-content\/uploads\/2024\/03\/TEXAS-HOLD-EM.jpg 700w, http:\/\/streamapse.com\/Magazine\/wp-content\/uploads\/2024\/03\/TEXAS-HOLD-EM-300x300.jpg 300w, http:\/\/streamapse.com\/Magazine\/wp-content\/uploads\/2024\/03\/TEXAS-HOLD-EM-150x150.jpg 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-5349\" class=\"wp-caption-text\"><span style=\"color: #800000;\"><strong>Stream Texas Hold &#8216;Em<\/strong><\/span><\/figcaption><\/figure>\n<h2>Cross-racial collaboration<\/h2>\n<p>Americans have long viewed country music \u2013 or, as it was known before World War II, <a href=\"https:\/\/www.jstor.org\/stable\/41446344\">hillbilly music<\/a> \u2013 as largely the purview of white musicians. This is partly by design. The \u201chillbilly\u201d category <a href=\"https:\/\/www.npr.org\/sections\/therecord\/2013\/08\/23\/213852227\/race-and-country-music-then-and-now\">was initially created as a counterpart<\/a> to the \u201c<a href=\"https:\/\/theconversation.com\/the-forgotten-voices-of-race-records-pullman-porters-the-rev-tt-rose-and-the-man-with-a-clarinet-37907\">race records<\/a>\u201d aimed at Black audiences from the 1920s to the 1940s.<\/p>\n<p>But from the start, the genre has been influenced by Black musical styles and performances.<\/p>\n<p>White country music superstars like <a href=\"https:\/\/www.countrymusichalloffame.org\/hall-of-fame\/carter-family\">The Carter Family<\/a> and <a href=\"https:\/\/www.britannica.com\/biography\/Hank-Williams\">Hank Williams<\/a> learned tunes and techniques from Black musicians <a href=\"https:\/\/birthplaceofcountrymusic.org\/search-lesley-riddle\/\">Lesley Riddle<\/a> and <a href=\"https:\/\/www.findagrave.com\/memorial\/15185820\/rufus-payne\">Rufus \u201cTee-Tot\u201d Payne<\/a>, respectively. Unfortunately, few recordings of Black country artists from the early 20th century exist, and most of those who did record had their racial identity masked.<\/p>\n<p><a href=\"https:\/\/www.countrymusichalloffame.org\/hall-of-fame\/johnny-cash\">Johnny Cash\u2019s<\/a> mentor, <a href=\"https:\/\/www.elderly.com\/pages\/gus-cannon-celebrating-black-history-month\">Gus Cannon<\/a>, proves a rare exception. Cannon recorded in the 1920s with his jug band, <a href=\"https:\/\/www.nps.gov\/locations\/lowermsdeltaregion\/cannon-s-jug-stompers.htm\">Cannon\u2019s Jug Stompers<\/a>, and he had a second wave of success during <a href=\"https:\/\/www.si.edu\/spotlight\/american-folk-music\/musicians\">the folk revival of the 1960s<\/a>.<\/p>\n<p>Similarly, the genre has always included a mix of Anglo-American and Black American musical instruments. The banjo, for instance, <a href=\"https:\/\/www.npr.org\/2011\/08\/23\/139880625\/the-banjos-roots-reconsidered\">has African roots<\/a> and was brought to America by enslaved people.<\/p>\n<p>In the case of \u201cTexas Hold \u2018Em,\u201d which begins with a lively banjo riff, Beyonc\u00e9 has partnered with Grammy- and Pulitzer Prize-winning MacArthur Fellow <a href=\"https:\/\/rhiannongiddens.com\">Rhiannon Giddens<\/a>, America\u2019s foremost contemporary Black banjoist and banjo scholar. (I would argue that this choice alone undercuts objections about the track\u2019s country bona fides.)<\/p>\n<figure id=\"attachment_5349\" aria-describedby=\"caption-attachment-5349\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/streamapse.com\/5166\/beyonce-texas-hold-em\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5349\" src=\"http:\/\/streamapse.com\/Magazine\/wp-content\/uploads\/2024\/03\/TEXAS-HOLD-EM.jpg\" alt=\"\" width=\"700\" height=\"700\" srcset=\"http:\/\/streamapse.com\/Magazine\/wp-content\/uploads\/2024\/03\/TEXAS-HOLD-EM.jpg 700w, http:\/\/streamapse.com\/Magazine\/wp-content\/uploads\/2024\/03\/TEXAS-HOLD-EM-300x300.jpg 300w, http:\/\/streamapse.com\/Magazine\/wp-content\/uploads\/2024\/03\/TEXAS-HOLD-EM-150x150.jpg 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-5349\" class=\"wp-caption-text\"><span style=\"color: #800000;\"><strong>Stream Texas Hold &#8216;Em<\/strong><\/span><\/figcaption><\/figure>\n<h2>Different tacks to navigate race<\/h2>\n<p>By releasing these tracks, Beyonc\u00e9 joins performers like <a href=\"https:\/\/www.nytimes.com\/2020\/12\/12\/arts\/music\/charley-pride-dead.html\">Charley Pride<\/a> and <a href=\"https:\/\/www.newyorker.com\/magazine\/2021\/06\/14\/mickey-guyton-takes-on-the-overwhelming-whiteness-of-country-music\">Mickey Guyton<\/a> \u2013 country stars whose success has forced them to confront questions about the links between their racial and musical identities.<\/p>\n<p>Pride, whose hits include \u201cKiss an Angel Good Mornin\u2019,\u201d \u201cJust Between You and Me\u201d and \u201cIs Anybody Going to San Antone?,\u201d became, in 1971, the first Black American to win the Country Music Association\u2019s Entertainer of the Year award. In 2000, he was the first Black American <a href=\"https:\/\/www.countrymusichalloffame.org\/hall-of-fame\/charley-pride\">inducted into the Country Music Hall of Fame<\/a>.<\/p>\n<p>But throughout his career, Pride resisted attempts to emphasize his Blackness. From his 1971 hit \u201cI\u2019m Just Me\u201d to his <a href=\"https:\/\/andscape.com\/features\/charley-pride-wanted-to-be-judged-by-his-work-not-his-race\/\">2014 refusal to discuss his racial \u201cfirsts\u201d with a Canadian talk show host<\/a>, Pride consistently strove to be seen as a country artist who happened to be Black, rather than as a country musician whose Blackness was central to his public persona and work.<\/p>\n<p>At the other end of the spectrum is Guyton, who gained recognition and acclaim for songs like her 2020 hit \u201c<a href=\"https:\/\/www.cnn.com\/2020\/12\/31\/entertainment\/mickey-guyton-country-singer\/index.html\">Black Like Me<\/a>\u201d \u2013 a frank, heartfelt commentary on the challenges she\u2019s faced as a Black woman pursuing a career in Nashville, Tennessee.<\/p>\n<p>Both Pride and Guyton reflect the zeitgeists of their respective decades. In the wake of the civil rights struggles of the 1960s, Pride\u2019s \u201ccolorblind\u201d approach enabled him to circumvent <a href=\"https:\/\/www.whitehousehistory.org\/racial-tension-in-the-1970s\">existing racial tensions<\/a>. He chose his material with an eye toward averting controversy \u2013 for example, <a href=\"https:\/\/www.npr.org\/2020\/12\/16\/946727442\/theres-only-one-charley-pride\">he eschewed love ballads<\/a>, lest they be understood as promoting interracial relationships. At the start of his career, when his music was released without artist photos, Pride made jokes about his \u201c<a href=\"https:\/\/www.pbs.org\/kenburns\/country-music\/charley-pride-biography\">permanent tan<\/a>\u201d to put surprised white concertgoers at ease.<\/p>\n<p>Guyton\u2019s work, on the other hand, resonated with the national outrage over the murder of George Floyd and tapped into the celebration of Black empowerment that was part of the ethos of Black Lives Matter.<\/p>\n<p>And yet I cannot think of another Black musical artist with Beyonc\u00e9\u2019s cultural cache who has taken up country music.<\/p>\n<p>Some might argue that <a href=\"https:\/\/www.britannica.com\/biography\/Ray-Charles\">Ray Charles<\/a>, whose groundbreaking 1962 album, \u201c<a href=\"https:\/\/www.wideopencountry.com\/ray-charles-modern-sounds-in-country-and-western-music\/\">Modern Sounds in Country and Western Music<\/a>,\u201d brought legions of new listeners to country artists, is a forerunner of Beyonc\u00e9\u2019s in this regard.<\/p>\n<p>Without diminishing Charles\u2019 significance, I expect that Beyonc\u00e9\u2019s forthcoming <a href=\"https:\/\/www.gq.com\/story\/beyonce-announced-renaissance-act-ii-at-the-super-bowl-and-yes-its-a-country-album\">Renaissance II<\/a>\u201c <a href=\"https:\/\/www.grammy.com\/artists\/beyonce-knowles\/12474\">will outshine<\/a> Charles\u2019 landmark recording.<\/p>\n<figure id=\"attachment_5349\" aria-describedby=\"caption-attachment-5349\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/streamapse.com\/5166\/beyonce-texas-hold-em\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5349\" src=\"http:\/\/streamapse.com\/Magazine\/wp-content\/uploads\/2024\/03\/TEXAS-HOLD-EM.jpg\" alt=\"\" width=\"700\" height=\"700\" srcset=\"http:\/\/streamapse.com\/Magazine\/wp-content\/uploads\/2024\/03\/TEXAS-HOLD-EM.jpg 700w, http:\/\/streamapse.com\/Magazine\/wp-content\/uploads\/2024\/03\/TEXAS-HOLD-EM-300x300.jpg 300w, http:\/\/streamapse.com\/Magazine\/wp-content\/uploads\/2024\/03\/TEXAS-HOLD-EM-150x150.jpg 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-5349\" class=\"wp-caption-text\"><span style=\"color: #800000;\"><strong>Stream Texas Hold &#8216;Em<\/strong><\/span><\/figcaption><\/figure>\n<h2>Black country in the 21st century<\/h2>\n<p>Over the past five years, in addition to the buzz over <a href=\"https:\/\/variety.com\/2019\/music\/news\/old-town-road-billy-ray-cyrus-fendi-sports-bra-lyric-songwriter-1203294198\/\">Lil Nas X\u2019s &#8220;Old Town Road<\/a>,\u201d a significant number of Black musicians \u2013 including <a href=\"https:\/\/dariusrucker.com\">Darius Rucker<\/a>, <a href=\"https:\/\/www.billboard.com\/artist\/kane-brown\/\">Kane Brown<\/a> and <a href=\"https:\/\/www.thesun.co.uk\/tvandshowbiz\/celebrities\/18228636\/who-country-music-singer-jimmie-allen\/\">Jimmie Allen<\/a>, to name a few \u2013 have charted country hits.<\/p>\n<p>The <a href=\"https:\/\/www.blackopry.com\">Black Opry Revue<\/a>, founded in 2021 by music journalist Holly G, produces tours that bring together rising Black country musicians, giving each more exposure than performing individually could.<\/p>\n<p>Luke Combs\u2019 cover of Tracy Chapman\u2019s \u201cFast Car\u201d topped the country charts and made Chapman the first Black woman to win the Country Music Association\u2019s Song of the Year award. Their <a href=\"https:\/\/www.youtube.com\/watch?v=zEqb6xbeuCo\">performance of the song<\/a> at the 2024 Grammys went viral, demonstrating both the fluidity of genres and the <a href=\"https:\/\/www.theatlantic.com\/ideas\/archive\/2024\/02\/tracy-chapman-luke-combs-fast-car-grammy-performance\/677361\/\">power of collaboration<\/a>.<\/p>\n<p>Beyonc\u00e9\u2019s loyal fan base, known colloquially as \u201cthe Beyhive,\u201d is already propelling \u201cTexas Hold \u2018Em\u201d to the top of the pop and country charts. While there may continue to be pushback from traditionalist country music gatekeepers, country radio executives holding sway over national broadcast networks are calling Beyonc\u00e9\u2019s new songs \u201c<a href=\"https:\/\/variety.com\/2024\/music\/news\/beyonce-country-format-radio-bullish-texas-hold-em-1235913252\/\">a gift to country music<\/a>.\u201d<\/p>\n<p>As more and more listeners hear her directive to \u201cjust take it to the dance floor,\u201d perhaps the sonic harmony of the country genre will translate to a new way of thinking about whether socially constructed categories, like race, ought to segregate art.<\/p>\n<p>And what a revolution that would be.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img loading=\"lazy\" decoding=\"async\" style=\"border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;\" src=\"https:\/\/counter.theconversation.com\/content\/223831\/count.gif?distributor=republish-lightbox-basic\" alt=\"The Conversation\" width=\"1\" height=\"1\" \/><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https:\/\/theconversation.com\/republishing-guidelines --><\/p>\n<p><a href=\"https:\/\/theconversation.com\/profiles\/william-nash-1158837\">William Nash<\/a>, <em><a href=\"https:\/\/theconversation.com\/institutions\/middlebury-1247\">Middlebury<\/a><\/em><\/p>\n<p><a href=\"https:\/\/theconversation.com\/profiles\/william-nash-1158837\">William Nash<\/a>, Professor of American Studies and English and American Literatures, <em><a href=\"https:\/\/theconversation.com\/institutions\/middlebury-1247\">Middlebury<\/a><\/em><\/p>\n<p>This article is republished from <a href=\"https:\/\/theconversation.com\">The Conversation<\/a> under a Creative Commons license. Read the <a href=\"https:\/\/theconversation.com\/with-beyonces-foray-into-country-music-the-genre-may-finally-break-free-from-the-stereotypes-that-have-long-dogged-it-223831\">original article<\/a>.<\/p>\n<p>Every product\/service is selected by editors. Things you buy through our links may earn us a commission.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Beyonc\u00e9\u2019s foray into country music, the genre may finally break free from the stereotypes that have long dogged it. On Super Bowl Sunday, Beyonc\u00e9 released two country songs \u2013 \u201c16 Carriages\u201d and \u201cTexas Hold \u2018Em\u201d \u2013 that elicited a mix of admiration and indignation. This is not her first foray into the genre, but [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5350,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,30],"tags":[],"class_list":["post-5348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversations","category-streamapse-reports"],"_links":{"self":[{"href":"http:\/\/streamapse.com\/Magazine\/index.php?rest_route=\/wp\/v2\/posts\/5348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/streamapse.com\/Magazine\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/streamapse.com\/Magazine\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/streamapse.com\/Magazine\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/streamapse.com\/Magazine\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5348"}],"version-history":[{"count":1,"href":"http:\/\/streamapse.com\/Magazine\/index.php?rest_route=\/wp\/v2\/posts\/5348\/revisions"}],"predecessor-version":[{"id":5884,"href":"http:\/\/streamapse.com\/Magazine\/index.php?rest_route=\/wp\/v2\/posts\/5348\/revisions\/5884"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/streamapse.com\/Magazine\/index.php?rest_route=\/wp\/v2\/media\/5350"}],"wp:attachment":[{"href":"http:\/\/streamapse.com\/Magazine\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/streamapse.com\/Magazine\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5348"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/streamapse.com\/Magazine\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}