{"id":5320,"date":"2024-02-13T16:48:17","date_gmt":"2024-02-13T21:48:17","guid":{"rendered":"http:\/\/read.streamapse.com\/?p=5320"},"modified":"2026-04-13T16:58:21","modified_gmt":"2026-04-13T21:58:21","slug":"ai-research-suggestions-for-who-shakira-should-collaborate-with-next","status":"publish","type":"post","link":"http:\/\/streamapse.com\/Magazine\/?p=5320","title":{"rendered":"AI Research Suggestions For Who Shakira Should Collaborate With Next"},"content":{"rendered":"<p class=\"legacy\">Who Shakira should collaborate with next \u2013 what our AI research suggests.<\/p>\n<p>A well planned, successful collaboration can transform a musician\u2019s career overnight. Just ask Shakira: though already firmly established as a solo artist, her 2006 hit Hips Don\u2019t Lie \u2013 featuring Fugees rapper Wyclef Jean \u2013 catapulted her to global stardom. Her continued knack for finding smart joint releases has since made her an enduring, unstoppable pop music powerhouse.<\/p>\n<p>Our <a href=\"https:\/\/pubsonline.informs.org\/doi\/10.1287\/mnsc.2023.4743\">study<\/a> has looked at the data behind musical collaborations. It sets out to answer the question of how they impact artists\u2019 careers, as well as how to select successful ones in the future.<\/p>\n<p>This research may have wider applications: the factors that elevate the profile of a musical artist can also be applied to collaborations in cinema, sports, and even politics.<\/p>\n<figure class=\"align-center zoomable\"><a href=\"https:\/\/images.theconversation.com\/files\/560697\/original\/file-20231121-19-y6wx7b.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=1000&amp;fit=clip\"><img decoding=\"async\" src=\"https:\/\/images.theconversation.com\/files\/560697\/original\/file-20231121-19-y6wx7b.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" sizes=\"(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px\" srcset=\"https:\/\/images.theconversation.com\/files\/560697\/original\/file-20231121-19-y6wx7b.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=205&amp;fit=crop&amp;dpr=1 600w, https:\/\/images.theconversation.com\/files\/560697\/original\/file-20231121-19-y6wx7b.png?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=205&amp;fit=crop&amp;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/560697\/original\/file-20231121-19-y6wx7b.png?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=205&amp;fit=crop&amp;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/560697\/original\/file-20231121-19-y6wx7b.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=257&amp;fit=crop&amp;dpr=1 754w, https:\/\/images.theconversation.com\/files\/560697\/original\/file-20231121-19-y6wx7b.png?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=257&amp;fit=crop&amp;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/560697\/original\/file-20231121-19-y6wx7b.png?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=257&amp;fit=crop&amp;dpr=3 2262w\" alt=\"graphs showing the scope and impact of collaborative versus solo releases\" \/><\/a><figcaption><span class=\"caption\">Left: the growing number of collaborative releases in recent years. Right: the play numbers of solo versus collaborative tracks. <\/span><span class=\"attribution\"><a class=\"source\" href=\"https:\/\/pubsonline.informs.org\/doi\/10.1287\/mnsc.2023.4743\">Source: author&#8217;s own<\/a><\/span><\/figcaption><\/figure>\n<h2 style=\"text-align: center;\"><iframe id=\"embedPlayer\" style=\"width: 100%; max-width: 660px; overflow: hidden; border-radius: 10px; transform: translateZ(0px); animation: 2s ease 0s 6 normal none running loading-indicator; background-color: #e4e4e4;\" src=\"https:\/\/embed.music.apple.com\/us\/album\/las-mujeres-ya-no-lloran\/1731059947?app=music&amp;itsct=music_box_player&amp;itscg=30200&amp;at=1010lLq2&amp;ls=1&amp;theme=auto\" height=\"450px\" frameborder=\"0\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-top-navigation-by-user-activation\"><\/iframe><\/h2>\n<h2>Hits don\u2019t lie<\/h2>\n<p>We began by analysing the weekly plays of a number of songs on radio stations in 25 European countries from 2011 to 2018. We compared similar artists who had released both a collaborative and solo track in the same week.<\/p>\n<p>Our main finding was that collaborative efforts caused an artist\u2019s subsequent releases to receive 4.6% more plays on average.<\/p>\n<p>Shakira\u2019s aforementioned career has been a prime example of this. Until 2006 the Colombian artist almost exclusively worked alone, but Hips Don\u2019t Lie multiplied her fame by an order of magnitude.<\/p>\n<figure><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/DUT5rEU6pqM?wmode=transparent&amp;start=0\" width=\"440\" height=\"260\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><figcaption><span class=\"caption\">The Hips Don\u2019t Lie music video has had over 1.3 billion views since it was published on Shakira\u2019s YouTube channel in 2009. Source: YouTube, Shakira Official Artist Channel.<\/span><\/figcaption><\/figure>\n<p>Since then, her <a href=\"https:\/\/www.billboard.com\/lists\/shakira-best-collabs-ranked\/\">collaborations<\/a> have raised her to dizzying heights of pop stardom, complete with an <a href=\"https:\/\/www.billboard.com\/music\/latin\/shakira-guinness-world-records-bizarrap-music-sessions-vol-53-1235284142\/\">online revival<\/a> thanks to her 2023 track addressing her break-up with footballer Gerard Piqu\u00e9, produced by Argentine hit maker Bizarrap.<\/p>\n<figure><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/CocEMWdc7Ck?wmode=transparent&amp;start=0\" width=\"440\" height=\"260\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><figcaption><span class=\"caption\">Shakira BZRP Music Sessions #53 received almost 650 million views between January and November 2023. Source: YouTube, Bizarrap Official Artist Channel.<\/span><\/figcaption><\/figure>\n<h2>Social capital transfers<\/h2>\n<p>Collaborating is a tried and tested way for artists to increase their capital.<\/p>\n<p>In its broadest sense, the word \u201ccapital\u201d refers to any asset that can be used to make money. There is not only economic capital (money or property), but also social capital (personal connections) and cultural capital (knowledge, skills, values, tastes). These factors are what combine to give a person power and status.<\/p>\n<p>All artists accumulate economic, social and cultural capital, which they then put to use by collaborating with other artists.<\/p>\n<p>We can think again about Shakira, and her work with Rihanna. Though their joining forces undoubtedly made money, the majority of the capital generated by the two megastars\u2019 2014 collaboration was not economic or social, but cultural: Shakira\u2019s Latin pop credentials have since helped Rihanna to gain a foothold in that market, and Rihanna\u2019s credentials have likewise helped Shakira to strengthen her standing in the English speaking pop market.<\/p>\n<figure><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/o3mP3mJDL2k?wmode=transparent&amp;start=0\" width=\"440\" height=\"260\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><figcaption><span class=\"caption\">The video for Rihanna and Shakira\u2019s collaboration release has received almost 1.3 billion views since January 2014. Source: YouTube, Shakira Official Artist Channel.<\/span><\/figcaption><\/figure>\n<p>Interestingly, these benefits are also felt by third party collaborators such as producers, and even by record labels. While it may be obvious that an artist who is less famous than Shakira can gain financial capital by collaborating directly with her, our study suggests that they may also get more plays thanks to an indirect connection to Rihanna.<\/p>\n<p style=\"text-align: center;\"><iframe id=\"embedPlayer\" style=\"width: 100%; max-width: 660px; overflow: hidden; border-radius: 10px; transform: translateZ(0px); animation: 2s ease 0s 6 normal none running loading-indicator; background-color: #e4e4e4;\" src=\"https:\/\/embed.music.apple.com\/us\/album\/las-mujeres-ya-no-lloran\/1731059947?app=music&amp;itsct=music_box_player&amp;itscg=30200&amp;at=1010lLq2&amp;ls=1&amp;theme=auto\" height=\"450px\" frameborder=\"0\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-top-navigation-by-user-activation\"><\/iframe><\/p>\n<h2>Creativity and artificial intelligence<\/h2>\n<p>In our study, we developed an AI model that may be of use to artists in search of their next collaboration.<\/p>\n<p>We used this model to compare what Shakira\u2019s career would look like if she released only solo tracks, or if she recorded with other artists such as Juanes, Dua Lipa, Calema or Eros Ramazzotti. We accounted for economic capital (plays by EU broadcasters over the course of one year), social captial (previous collaborations), and cultural capital (country of origin and musical style, according to Spotify). Italian singer Eros Ramazzotti emerged as the top choice of collaborator for Shakira, as working with him would ensure maximum impact on European radio stations.<\/p>\n<p>Many people see AI as a threat to culture and creativity. There are fears that its ability to generate \u201c<a href=\"https:\/\/www.newyorker.com\/culture\/infinite-scroll\/is-ai-art-stealing-from-artists\">original<\/a>\u201d content will devalue human creativity to the point where artists become dispensable. However, if used in the right way, AI has the potential to be an efficient and empowering ally for artists, as it can help them choose the right collaborators to enhance their creativity and reach a wider audience.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img loading=\"lazy\" decoding=\"async\" style=\"border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;\" src=\"https:\/\/counter.theconversation.com\/content\/221163\/count.gif?distributor=republish-lightbox-basic\" alt=\"The Conversation\" width=\"1\" height=\"1\" \/><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https:\/\/theconversation.com\/republishing-guidelines --><\/p>\n<p><a href=\"https:\/\/theconversation.com\/profiles\/victor-martinez-de-albeniz-1440519\">Victor Mart\u00ednez de Alb\u00e9niz<\/a>, <em><a href=\"https:\/\/theconversation.com\/institutions\/iese-business-school-universidad-de-navarra-3952\">IESE Business School (Universidad de Navarra) <\/a><\/em><\/p>\n<p><a href=\"https:\/\/theconversation.com\/profiles\/victor-martinez-de-albeniz-1440519\">Victor Mart\u00ednez de Alb\u00e9niz<\/a>, Profesor de IESE en operaciones, informaci\u00f3n y tecnolog\u00eda, <em><a href=\"https:\/\/theconversation.com\/institutions\/iese-business-school-universidad-de-navarra-3952\">IESE Business School (Universidad de Navarra) <\/a><\/em><\/p>\n<p>This article is republished from <a href=\"https:\/\/theconversation.com\">The Conversation<\/a> under a Creative Commons license. Read the <a href=\"https:\/\/theconversation.com\/who-shakira-should-collaborate-with-next-what-our-ai-research-suggests-221163\">original article<\/a>.<\/p>\n<p>Every product is selected by editors. Things you buy through our links may earn us a commission.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who Shakira should collaborate with next \u2013 what our AI research suggests. A well planned, successful collaboration can transform a musician\u2019s career overnight. Just ask Shakira: though already firmly established as a solo artist, her 2006 hit Hips Don\u2019t Lie \u2013 featuring Fugees rapper Wyclef Jean \u2013 catapulted her to global stardom. Her continued knack [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-5320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streamapse-reports"],"_links":{"self":[{"href":"http:\/\/streamapse.com\/Magazine\/index.php?rest_route=\/wp\/v2\/posts\/5320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/streamapse.com\/Magazine\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/streamapse.com\/Magazine\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/streamapse.com\/Magazine\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/streamapse.com\/Magazine\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5320"}],"version-history":[{"count":1,"href":"http:\/\/streamapse.com\/Magazine\/index.php?rest_route=\/wp\/v2\/posts\/5320\/revisions"}],"predecessor-version":[{"id":6544,"href":"http:\/\/streamapse.com\/Magazine\/index.php?rest_route=\/wp\/v2\/posts\/5320\/revisions\/6544"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/streamapse.com\/Magazine\/index.php?rest_route=\/wp\/v2\/media\/5321"}],"wp:attachment":[{"href":"http:\/\/streamapse.com\/Magazine\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/streamapse.com\/Magazine\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5320"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/streamapse.com\/Magazine\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}